Digital signage refers to a variety of technologies used to replace traditional retail signs. Instead of static print signs and billboards, digital signage is composed of electronic signs dispersing content and messages in the most targeted, interactive way. Digital signage enables you to control and display their messages quickly and effectively.
Creating a digital signage system involves building a network of electronic devices that are controlled remotely from a central location. These devices present information via digital signage software to a targeted audience. A Digital Signage System allows brand marketers to be able to communicate the right message, to the right audience at the right time.
Take advantage of the wait times while people are within your company sites and communicate messaging that can increase your revenue. No one selects which company to take their business based on what they see on the television whilst waiting BUT they select where to take their business based on the appeal and knowledge of the products/services on offer. Digital signage provides the right solution to educate and entertain your clients.
Why Digital Signage?
1Digital Signage enables brand marketers to:
• use vibrant, media-rich messages directed to the right audience- anytime, anywhere
• Ensure message control while allowing for the delivery of real-time content driven by time, location, demographics, and promotions
• Promote products and services
• Ability to communicate various messages on the same media
• Increase customer acquisition and retention by raising product awareness
• Visually connects with your customers through eye-catching, dynamic messaging
• Delivers targeted messages to multiple branches to improve time-to-market for promotional campaigns
• Facilitates cross- and up-selling of products
• Reduces perceived wait time and promotes your brand, products and services
• Enables real-time updating of announcements, rate changes and messages
• Ensures message consistency through central monitoring
• Ensure message control while allowing for the delivery of real-time content driven by time, location, demographics, and promotions
• Promote products and services
• Ability to communicate various messages on the same media
• Increase customer acquisition and retention by raising product awareness
• Visually connects with your customers through eye-catching, dynamic messaging
• Delivers targeted messages to multiple branches to improve time-to-market for promotional campaigns
• Facilitates cross- and up-selling of products
• Reduces perceived wait time and promotes your brand, products and services
• Enables real-time updating of announcements, rate changes and messages
• Ensures message consistency through central monitoring
2Features of Digital Signage Systems:
• Content management, creation and time-based scheduling
• Dynamic content displaying to capture customers’ attention
• Location based scheduling to play specific content in specific branches
• Management of content from central location i.e. Head office or regional offices
• Video and audio functionality
• Dynamic content displaying to capture customers’ attention
• Location based scheduling to play specific content in specific branches
• Management of content from central location i.e. Head office or regional offices
• Video and audio functionality